An article on the issue MOTION, the #9 issue of Design Mind, Frog design magazine: Driver Experience Design Stop-Loss full movie

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Profound change has come to the auto industry. Car makers have been hit hard by a perfect storm of high gas prices, economic recession, heightened concern for the environment, and anemic innovation (at least in the US). Buyers want something new, and auto manufacturers are trying to meet their demands, amounting to an enormous challenge for car designers.

So far, most innovations have come under the hood. Hybrid-electric and all-electric engines are popping up in all the big global players’ showrooms, and looming fuel-efficiency-standard increases are shrinking car size as a whole. But changes in efficiency aren’t enough. Higher safety standards are in demand, as are methods of integrating the growing digital landscape into the driving experience. In fact, the two might not be mutually exclusive. According to the Insurance Institute of Highway Safety, people are four times as likely to get into a wreck because of driving while talking or texting.

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