le retour des ethnologues

Will be presenting the value of deep ethnography/fieldwork, business anthropology at the Club EVA, ADETEM – Association Nationale du Marketing. June 19, Paris.

My background is architecture. I work with ethnologists, anthropologists, communication strategists, designer, interactive designers… at ReD Associates. And what we do, is not only ethnography… We apply theoretical frameworks to assist businesses to innovate. Will be explaining all of this.