weare™

Weare™ is a 2007 scarf, a co-created fashion… by Moving Brands.

Screenshot from the website

“Last Christmas we set up a screen made of fairy lights in the Moving Brands window.”

“We then invited people to send messages and drawings, via a simple web-interface, to be shown in sequence in the window. The window was captured by webcam and broadcast live to the internet.”

“We stored everything sent to the window in a gallery, and the full sequence has been used to create this scarf.”

PS: I have entered 3 drawings and ordered leggings :)